Certificate Course in Google Adwords Program

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Certificate Course in Google Adwords

Google Adwords Course in Kolkata

Google Adwords is a software by Google which assist to run and control the Advertisement with customise budget and targeting on Google. It is a very effective tool to promote your website in Google and categorise the Advertise targeting according to the audience and geography. It is helpful to bring more traffic to your website and increase your sale.

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How Google Adword is effective?

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Our Courses

Module 1 : Fundamental of Google Adwords
  • What is PPC?
  • Why we need PPC?
  • Importance of PPC
  • Benefits of PPC
  • Disadvantages of PPC
  • Major Pay Per Click Search Engines
  • What is Google adwords
  • How Google AdWords Work?
  • Why google better than other
  • Adwords history
  • How does Google determine you pay?
  • How do ad rank decide
  • Adwords competitors
Module 2 : Google Adwords -Keyword Research
  • Introduction to Keyword Research
  • SEO-PPC keyword Difference
  • Significance of Aimed Keywords
  • Top Class Targeted Keywords
  • Competitors Keywords Analysis
  • Search Volume and Keywords Popularity
  • Keyword Tools & Resources
Module : 3 - Campaign Setup

Set-up adword Campaign
Google Adwords Account Structure
What is "Click-through-Rates" (CTRs)
What is Impression?
What is click
What is Avg. CPC
What is Cost
Locations and languages
Networks and devices
Bidding and Budget
Ad Extensions
Location, product, Site links, Call, Social, Mobile App
Advanced Settings
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic
Social settings
Keyword matching options
Automatic campaign optimization (Display Network only)
Ad groups
Settings
Ads
Keywords
Dimensions
Display network

Module 4 : Create Ad Group

Text ad creation
Image ad creation
Display ad builder
WAP mobile ad
Creation Tile,decription1,2, Destination URL
Successful ad creation
Eligible, approved, disapproved, suspended

Module 5 ; Tools

Tools and Analysis
Change history
Conversion
Google Analytics
Adwords Analytics
Website Optimizer
Keyword Tool
Placement Tool
Contextual Targeting Tool
Ad preview and diagnosis

Module 6 : Bids Management in Google Adwords

What is bidding?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position
Define Bid for Each Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
Billing Settings
Billing Profiles

Module 7 : Remarketing

Remarketing Strategies
Remarketing Rules
Remarketing Tracking Code
Linking to Google Analytics
Shared Budget

Module 8 : Miscellaneous

Reporting
Fraud Click Analysis
Enhanced Campaigning
Google Analytics Linking
Account Sharing & Permissions
Billing
Product Listing / Shopping Ads
My Client Center
Landing Page

Module 9 : Google Adwords Reporting

Report-Keywords Performance
Report- Campaign Performance
Report- Ad group Performance
Report-Ad Performance

Module 10 : Top Tips, Tools & Resources for PPC Marketing

PPC Campaign - Do's and Dont's
Top 10 Proven Tricks that Internet Marketers use on Adwords
Ten Must Do's for successful google adwords campaigns
Ten Pitfals to Avoid
Top 20 PPC ad networks and Automation Tools

Google Adwords Course Details

Duration
Certificate Course – 1 Months (Once in a Week)

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 6000/-
Call (0) 97488 – 13455 for more details

Location
Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055