Google Adwords is a software by Google which assist to run and control the Advertisement with customise budget and targeting on Google. It is a very effective tool to promote your website in Google and categorise the Advertise targeting according to the audience and geography. It is helpful to bring more traffic to your website and increase your sale.
Set-up adword Campaign
Google Adwords Account Structure
What is "Click-through-Rates" (CTRs)
What is Impression?
What is click
What is Avg. CPC
What is Cost
Locations and languages
Networks and devices
Bidding and Budget
Location, product, Site links, Call, Social, Mobile App
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Keyword matching options
Automatic campaign optimization (Display Network only)
Text ad creation
Image ad creation
Display ad builder
WAP mobile ad
Creation Tile,decription1,2, Destination URL
Successful ad creation
Eligible, approved, disapproved, suspended
Tools and Analysis
Contextual Targeting Tool
Ad preview and diagnosis
What is bidding?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position
Define Bid for Each Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
Remarketing Tracking Code
Linking to Google Analytics
Fraud Click Analysis
Google Analytics Linking
Account Sharing & Permissions
Product Listing / Shopping Ads
My Client Center
Report- Campaign Performance
Report- Ad group Performance
PPC Campaign - Do's and Dont's
Top 10 Proven Tricks that Internet Marketers use on Adwords
Ten Must Do's for successful google adwords campaigns
Ten Pitfals to Avoid
Top 20 PPC ad networks and Automation Tools