Certificate Course in Google Analytics

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Certificate Course in Google Analytics

Google Analytics Course in Kolkata

Google Analytics is the online platform of Google. It must be integrated with your website so that you can measure the details of the website traffic. It assists you to take necessary data out of the behaviour of the people visit to your website. Here we teach you how to install the Google Analytics Code on your website and how to analyse data.

Why should you know Google Analytics?

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Our Courses

Module 1 : Introduction of Google Analytics

What is Google Analytics
How it works?
Terminology

Module 2 : Overview

Overview of account
Create Account
Installing Google Analtyics Tags
Set up account properties

Module 3 : Interface

Interface exploring
Data Configuration
Annotations
Interacting with graphs
Using data table

Module 4 : Prepare Reports

Segmentation
Set up filters

Module 5 : Audience Reports

Audience Reports
Audience overview
Demographics and Interests
Behaviour Reports
Technology Reports

Module 6 : Aquisitions Reports

What is aquisitions reports?
Aquisitions Report Overview
All traffic Reports by Channel
All traffic reports by source/medium
Traffic Referral Report

Module 7 : Social Reports

Social Reports Overview
Network Referrals
Conversion Report

Module 8 : SEO Reports

Overview on SEO Reports
Reviewing queries on Keywords
Reviewing landing pages

Module 9 : Behaviour Reports

Behaviour Reports at a glance
Site Content Reports

Module 10 : Goals and Conversions

Configuring Goals
Goal and Funnel setting
Exploring Goal Reports

Local Optimization Course Details

Duration
Certificate Course – 1 Months (Once in a Week)

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 6000/-
Call (0) 97488 – 13455 for more details

Location
Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055