Certificate Course in Digital Marketing

Home / Certificate Course in Digital Marketing
certificate-course-in-digital-marketing

Certificate Course in Digital Marketing

Digital Marketing Course

Digital marketing is the process of promoting your product, service or brand on various digital media devices through internet. Since 2011, the internet penetration in India brings the revolution of the demand for Digital Marketing . Various social media platforms, smart phone market and applications market has faced tremendous expansion in last few years and continue to grow. So now companies require more digital marketing professionals to promote the business using internet marketing techniques.

certified-digital-marketing-professional

We have prepared Advanced Digital Marketing Training Course Curriculum according to the current industry standards. The entire course will not only be theoretical but hands on practical method of training. It assist our student to prepare themselves on real time exposure and ready them for the industry.

dm-course-announcement

Our Courses

Module – 1 [Introduction to Digital Marketing]
  • Introduction to Digital Marketing
  • How Digital marketing works
  • Distinctions of Digital marketing
  • Components of online marketing
Module – 2 [Building a Digital Foundation]
  • Online marketing planning and success
  • Defining your target market
  • Online marketing measurement
Module – 3 [WordPress CMS with HTML/CSS Basics]
  • HTML/CSS Basics
  • What is Wordpress?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Default Settings
  • Installation & Customization of Themes
  • Content management in Wordpress
  • Creating categories, pages and posts
  • Adding menu to site
  • Adding Widgets
  • Plugin Installation
  • SEO specific plugins
Module - 4 [SEARCH ENGINE OPTIMIZATION (SEO)]
  • Introduction
  • Search Engine Basics
  • What is Internet Marketing ?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • How the search engine works ?
  • Understanding the SERP
  • Using Search Operators
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Latest Updates about SEO Algorithms
  • Black Hat/White Hat/Grey Hat SEO
  • Website Analysis
  • Competition Analysis
  • Keyword Research & Implementation
  • Back Link Analysis

On-Page Optimization

  • Google website guidelines
  • Fundamental On-page Factors
  • Importance of Domain Names
  • Initial Site Analysis
  • Site Structure & Link Depth
  • File name Optimization
  • Static Vs Dynamic File Optimization
  • Title Tags & its importance
  • Meta Tags Development
  • Headers Optimization
  • Content rewriting for SEO
  • Heading Tags, H1, H2, H3
  • Anchor Text & Alt Text
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page
  • Uses of Robot txt file & Implementation
  • Site Submitting to Google / Bing Webmaster Centre
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management

Off-Page Optimization

  • Introduction to Offpage Optimization
  • Search Engine Submission
  • Google Link Scheme guidelines
  • What are Links ?
  • The importance of Links for SEO
  • Difference Follow & No-follow
  • Link Types
  • Link Building Techniques
  • Links Analysis Tools
  • Directory Submissions
  • Social Bookmarking
  • Dmoz Submission
  • Article Marketing
  • Submitting Press Releases & news syndication
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business centre, Google Places & Google Map
  • Geo Targeting & Local Listing
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Business Classified
  • Blog creation & promotion
  • Blog Comments
  • Local and regional search engines
  • Forum & Q & A
  • Yahoo Answer Link Building
  • Press Releases
  • Syndicate content ( Feeds )
  • SEO Reporting
  • Blogs Roll
  • RSS Syndication
  • Link Building Tools
Module - 5 [Google Analytics]
  • Installing Analytics in Site
  • Generating Reports
  • Goals and Conversions
Module - 6 [Local Business Optimization]
  • Importance of Local Listing
  • Submission to Google Places
  • Ranking on Top of Local Results
  • Factors for Local Rankings
Module -7 [GOOGLE ADWORDS (PPC)]
  • What is PPC ?
  • How it works and Scope of work
  • Website Analysis
  • Keyword Research
  • Keyword Type
  • Creative Ad text writing
  • Campaign Creation.Adgroups,Keywords
  • AdWords Editor
  • Google Adwords Account Set-up process
  • Campaign Settings for Search & Display Network
  • Display Network Campaign Set-up
  • Quality Score
  • A/B testing techniques
  • Optimization Techniques
  • Landing Page
  • Reporting
Module - 8 [SOCIAL MEDIA MARKETING]
  • Introduction to Social Media
  • Social Media Sites
  • Facebook Account Creation
  • Facebook Page Creation
  • Twitter
  • Pinterest
  • Linkedin
  • Youtube Channel Creation
  • Video Marketing
  • URL Shortening Tools
  • Google Plus
  • Google feed burner
Module - 9 [EMAIL MARKETING]
  • Introduction to Email marketing concepts
  • Strategy for Effective Email Marketing
  • Collecting email addresses
  • How to create email marketing campaigns?
  • Using a third-party management company
  • Newsletter Management
  • Subscriber Management
  • Aweber, Constant  GetResponse
  • Email messages
  • Optimization & Reporting
Module - 10 [Video Marketing]
  • Introduction about Video Marketing
  • Introduction Youtube
  • How to Create and Managing an Account
  • How to Get audience
  • Social Sharing & Comments
  • How to Optimize Submissions
  • Effective Video marketing Strategy
Module - 11 [Affiliate Management]
  • Why Affiliate Marketing?
  • ClickBank, Comission Junction etc. affiliate network
  • How to choose best affiliate program for your website?
  • Setting up an affiiate program
  • Money Making affiliate programs
  • Optimizing affiliate landing pages
  • Affiliate video marketing Techniques
Module - 12 [Website Monetization]
  • How Adsense Works
  • Adsense Guidelines in all respect
  • Online Earning Methods
  • Freelancing Process like elance,odesk,freelancer
  • How to select profitable niche
  • Integration of Adsense with Youtube Channel
  • Other Ad Networks
  • Affiliate marketing networks
Module - 13 [Project]
  • Live Project Work

Digital Marketing Course Details

Duration
Certificate Course – 3 Months (Twice in a Week)
Time Duration – 60 Hours

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 15000/- [Installment Facility Available]
Call (0) 97488 – 13455 for more details

Location
Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055

Save

Save

Save

Save

Save

Save