Regular Digital Marketing Course in Kolkata

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Professional Course in Digital Marketing

Digital Marketing Courses

Kolkata Web Academy is one of the most popular Digital Marketing training institute in Kolkata. We have introduced a Standard Course of Digital Marketing for the new entrants. Since last few years we have delivered our excellence through our guidance and interactive study materials.We enrich our students with depth of theory and hand and practical knowledge of digital marketing. With the help of the industry experts, we deliver our best on various components of digital marketing – SEO, social media marketing, Google AdWords, email marketing and content marketing strategies.

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Our methodology of teaching helps the students to understand the implication of digital marketing with practical training.If you are a student or working professional or Housewife or an entrepreneur, digital marketing is the only way for you to expose your talent in the outer world. Our basic course of digital marketing is fair enough to promote your business, earning from home or your value addition to your career. Apart from teaching, this course will help you to understand the industry of digital marketing and prepare you with the practical questions of interview. We promise to build you as a super competitive professional in the industry.

It is the high time for you to boost your career in online marketing. With our innovative training and practical knowledge you can explore various earning opportunity in digital marketing domain. Our industry expert teachers will help you to add more skills in your career and prepare you practically as per the job market.

Kolkata Web Academy as a professional digital marketing training institute in Kolkata is always with you to improve your skills in the arena of digital marketing. Along with the training you also offer you the opportunity to join in digital marketing industry. We have summarised the basic digital marketing course curriculum details below :-

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Our Courses

Module 1 : Introduction to Digital Marketing

Introduction to Digital Marketing Course
Digital Marketing Overview
Digital Marketing vs Traditional Marketing
Digital Marketing Process & Visibility

Module 2 : Website Planning & Wordpress Installation

Website Terminology
Types of Website
Buying a Domain
Buying a Hosting
Change Nameserver in domainpanel
Wordpress Installation
Create domain email account
Wordpress introduction themes
How to create page and post in wordpress
Categories Vs Tags
How to create Menus in Wordpress
Overview, Analysis, installation and use Plugins
Website Planning

Module 3 - Search Engine Optimization

SEO Introduction
Onpage Introduction
On page HTML Tags
Meta Tags
Image Alt Tags
Robots.txt
Content Optimization
Internal Links
Google/Bing Webmaster
Website Speed
Keyword Research
Website Analysis
Competitor Analysis
Google Analytics Setup
Local SEO
E-Commerce SEO
Offpage Optimization
Assignment

Module 4 : YouTube Video Marketing

Introduction about Video Marketing
Introduction Youtube
YouTube Marketing Strategy
YouTube Recording Software & Mics
Youtube Account Setup & Optimization
Keyword Research
YouTube SEO
YouTube Promotion
YouTube Analytics
Assignment

Module 5 : Social Media Marketing

Introduction to Social Media
Facebook
Twitter
Linkedin
Pinterest
Google Plus
Assisgnment

Module 6 : Google Adwords

Introduction to Google Adwords
How google adwords works
Setup Campaign & Tracking
Analyse your PPC Comparison
Importance of landing page
Select right campaign type
target audience, Bids & Budgets
Write effective ads and profitable keywords
Measure and Optimize
Assignment & Quiz

Module 8 : Content Marketing

Content Marketing Techniques

Module 7 : Affiliate Marketing

Why Affiliate Marketing?
ClickBank, Comission Junction etc. affiliate network
How to choose best affiliate program for your website?
Setting up an affiiate program
Money Making affiliate programs
Optimizing affiliate landing pages
Affiliate video marketing Techniques

Module 8 : Email Marketing

Introduction to Email Marketing
Why List Building is so important?
How to intregarate Mailchimp with Wordpress
Track Email sign up with Google Analytics
PopUps and Opt in forms
Email messages
Optimization & Reporting

Module 9 : [Website Monetization]

How Adsense Works
Adsense Guidelines in all respect
Online Earning Methods
How to select profitable niche
Integration of Adsense with Youtube Channel
Other Ad Networks
Affiliate marketing networks

Module 10 : Projects

Project Work & Assignment

Digital Marketing Course Details

Duration
Certificate Course –  2.5 – 3  Months (Twice in a Week)
Time Duration – 50 Hours

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 10000/- [Installment Facility Available]
Call (0) 97488 – 13455 for more details

Location
Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055

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