Certificate Course in Search Engine Optimization

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Certificate Course in SEO

SEO Course in Kolkata

Search Engine Optimization is the most useful technique to drive traffic for the website. SEO combines the series of activity to fetch the traffic to the website and convert them as the revenue generator customers. We, Kolkata Web Academy provide quality SEO Training. Our SEO experts and Professionals are enriched with the SEO experience for more than 10 years. So we are considered as one of the best SEO Training institutes in Kolkata, comparing other academy in Kolkata.

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Our promise to you is not confined with knowledge sharing rather we are with the best effort to train you with the hand on experience of the industry and make you market ready for the upcoming future. We train them in content Preparation, Keyword research, Meta Data preparation, Posting, link Building strategy and report management i.e both On-Page and Off-Page Optimization. Being long time experience in the industry, we will assist out student to find their way of revenue from the industry as per their skill and development.

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Our Courses

Module – 1 [SEO Basics]

What is SEO?
Why Search Engine Optimization is important?
Different types of Search Engines
How the search engine works?
Ranking methodology
Understanding the SERP and Search Operators
Search algorithm updates
Panda, Penguin, Humming Bird update
Latest search updates and predictions

Module – 2 [Google Webmaster Tools]
  • Adding site and verification
  • Geo Target Location
  • Analysis of Search Queries
  • External Links report
  • Crawls Stats
  • Sitemaps
  • Robots.txt
  • Link Removal
  • HTML Suggestions
Module – 3 [Keywords Research and Analysis]
  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Method
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List
Module - 4 [On-page Optimization]
  • Google website guidelines
  • Fundamental On-page Factors
  • Importance of Domain Names
  • Initial Site Analysis
  • Site Structure & Link Depth
  • File name Optimization
  • Static Vs Dynamic File Optimization
  • Title Tags & its importance
  • Meta Tags Development
  • Headers Optimization
  • Content rewriting for SEO
  • Heading Tags, H1, H2, H3
  • Anchor Text & Alt Text
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page
  • Site Submitting to Google / Bing Webmaster Center
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management
Module - 5 [OffPage Optimization]
  • Introduction to Offpage Optimization
  • Search Engine Submission
  • Google Link Scheme guidelines
  • The importance of Links for SEO
  • Link Building Techniques
  • Links Analysis Tools
  • Directory Submissions
  • Social Bookmarking
  • Dmoz Submission
  • Article Marketing
  • Submitting Press Releases & news syndication
  • Alexa Insights
  • Google Hot Trends and Insights
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Business Classified
  • Blog creation & promotion
  • Blog Comments
  • Local and regional search engines
  • Forum & Q & A
  • Yahoo Answer Link Building
  • Press Releases
  • SEO Reporting
Module - 6 [Local Business Optimization]
  • Importance of Local Listing
  • Submission to Google Places
  • Ranking on Top of Local Results
  • Factors for Local Rankings
Module - 7 [Reports and Management]
  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for SEO Campaigns
Module - 8 [Google Analytics]
  • Installing Analytics in Site
  • Generating Reports
  • Goals and Conversions
Module - 9 [Website Monetization]
  • How Adsense Works
  • Adsense Guidelines in all respect
  • Online Earning Methods
  • Freelancing Process like elance,odesk,freelancer
  • How to select profitable niche
  • Integration of Adsense with Youtube Channel
  • Other Ad Networks
  • Affiliate marketing networks
Module - 10 [Live SEO Project]
  • Live SEO Project

SEO Course Details

Duration
Certificate Course – 1-2 Months (Once in a Week)

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 6000/-
Call (0) 97488 – 13455 for more details

Location
Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055