Certificate Course in Local Optimization

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Certificate Course in Local Optimization

Local Optimization Course in Kolkata

If you have a local business, you must consider the location as prime factor for your business. Through Google or Bing Adwords, you must target the local audience to visit your business location and generate lead for your business.

How Video Marketing Course is effective for you?


Our Courses

Module 1 : Understanding Local SEO

Local SEO meaning
How Local SEO Work?
Review Local Search Results
Local SEO Ranking Factors

Module 2 : Site Evaulation

Research your Category
Local keyword Research
Local Keyword Modifiers
Keyword Competition Reviews

Module 3 : Site Configuration

Site Structure Optimization
Schema.org application
Social media integration
Local Content Creation
Page Speed Optimization
Advanced Technical Configuration

Module 4 : On Page Optimization

What is Onpage Optimization?
Creating Meta Tags
Heading Tags creation
Use of breadcrumbs
Sitemap Creation

Module 5 : Result Tracking

Installing Google Analytics
Set up Google Webmaster Tools
Set Up Google Tag Manager

Module 6. Local Citations

What is Local Citations?
Importance of Citations
Local Directory Listing
Keeping Your NAP

Module 7 : Google Local Listing/Bing Listing

Create Google Business Page
Google Local Listing with Contents
Bing Local Listing

Module 8 : Create Backlinks

Why back links are important for local seo?
Relevant back links
Disavowing damaging back links

Module 9 : Reviews

Impact of local SEO reviews
Review Management - Best Practices
Reviews on Google and other sites

Module 10 : Local SEO (Advanced)

Handling multiple locations

Local Optimization Course Details

Certificate Course – 1 Months (Once in a Week)

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 6000/-
Call (0) 97488 – 13455 for more details

Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055