Search Engine Marketing Course

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Certificate Course in Search Engine Marketing

Search Engine Marketing Course in Kolkata

Search Engine Marketing is the most useful internet marketing tactics to promote your website through local search and paid campaign. Search Engine Marketing assist you to target your potential customers in the target area – reach them and engage them with your product of service. Naturally, the more the engage with your website the possibility of conversion will become higher. So it helps you to earn more through online and makes your brand more popular in the target market.

Why Should You learn Search Engine Marketing?

PPC Course Curriculum


Our Courses

Search Engine Marketing Course Details

Module 1 : Fundamental of PPC

What is SEM/PPC
Why we need PPC
Importance of PPC
Benefits of PPC
Disadvantages of PPC
Major Pay Per Click Search Engines
What is Google adwords
How Google AdWords Work?
What is adcenter
What is Yahoo Search
Why better than google other
Adwords history
How does Google determine you pay?
How do ad rank decide
Adwords competitors
What is adsense
Adsense v/s Adwords
Adsense alternatives

Module 2 : PPC-Keyword Research

Introduction to Keyword Research
SEO-PPC keyword Difference
Significance of Aimed Keywords
Top Class Targeted Keywords
Competitors Keywords Analysis
Search Volume and Keywords Popularity
PPC Keyword Tools & Resources

Module 3 : Campaign Setup

• Set-up PPC Campaign
• Google Adwords Account Structure
• What is "Click-through-Rates" (CTRs)
• What is Impression?
• What is click
• What is Avg. CPC
• What is Cost
• Locations and languages
• Networks and devices
• Bidding and Budget
• Ad Extensions
• Location, product, Site links, Call, Social, Mobile App
• Advanced Settings
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic
• Social settings
• Keyword matching options
• Automatic campaign optimization (Display Network only)
• Ad groups
• Settings
• Ads
• Keywords
• Dimensions
• Display network

Module 4 ; Create an Ad Group

• Text ad creation
• Image ad creation
• Display ad builder
• WAP mobile ad
• Creation Tile,decription1,2, Destination URL
• Successful ad creation
• Eligible, approved, disapproved, suspended

Module 5 : Tools

• Tools and Analysis
• Change history
• Conversion
• Google Analytics
• Adwords Analytics
• Website Optimizer
• Keyword Tool
• Placement Tool
• Contextual Targeting Tool
• Ad preview and diagnosis

Module 6 ; Bid Management in PPC

• What is bidding?
• What is Quality Score?
• How Quality Score Effect on Bids?
• How to Increase Position on Search?
• Bid for Ad position
• Define Bid for Each Keywords and Bid Management
• User Define bids and Google Automatic Bids
• Importance of bidding techniques
• Billing Settings
• Billing Profiles

Module 7 : Remarketing

• Remarketing Strategies
• Remarketing Rules
• Remarketing Tracking Code
• Linking to Google Analytics
• Shared Budget

Module 8 : Misc.

• Reporting
• Fraud Click Analysis
• Enhanced Campaigning
• Google Analytics Linking
• Account Sharing & Permissions
• Billing
• Product Listing / Shopping Ads
• My Client Center
• How to become Google Partner

Module 9 : Landing Page for PPC

• PPC Landing Page
• Landing Page Importance
• Landing Page vs. Ads
• Landing Page Optimization
• Increase Conversion Rates
• Click-through-Rates

Module 10 : PPC Reporting

• Report-Keywords Performance
• Report- Campaign Performance
• Report- Ad group Performance
• Report-Ad Performance

Module 11 : Other SEM Models
  • Yahoo+Bing+MSN= adcenter
  • Facebook Campaign Creation
  • Linkedin Camping Creation
  • Twitter Campaign creation
  • 7 Search Campaign Creation
Module 12 : Adwords to Adsense
  • Adsense account creation
  • Adsense ads creation
  • Adsense code implementation
Module 13 : Top Tips, Tools & Resources for PPC Marketing
  • PPC Campaign - Do's and Dont's
  • Top 10 Proven Tricks that Internet Marketers use on Adwords
  • Ten Must Do's for successful google adwords campaigns
  • Ten Pitfals to Avoid
  • Top 20 PPC ad networks and Automation Tools

Certificate Course – 1 Month (Once in a Week)

Eligibility Criteria
Basic Internet Knowledge & MS-Word

Training Process
Online, Classroom, Corporate and On-Campus

Course Fee
Rs. 10000/-
Call (0) 97488 – 13455 for more details

Kolkata Web Academy
Grihashree, Ground Floor, 455, Dum Dum Park
South Dum Dum, Kolkata – 700055